New Koleston Perfect Me + hair color

Wella Professionals technical advancements have reached a new challenge. This is reflected in the launch of KOLESTON PERFECT with the new ME + technology which represents the most important innovation in terms of coloring of the last 100 years.

With Pure Balance Technology the result is a visibly improved coloring from root to tip, hair with less damage color after color and with a healthier appearance and silkier to the touch.

• The purest color to date, with ME + technology
• Pure, balanced color results with natural depth and shine
• ME +, up to 60 times less likely to cause a new allergy to hair color *
• Less hair damage color after color **
• Simple 1: 1 mixing ratio
• Up to 100% gray coverage; up to 3 levels of rinse