New Thermal protectors JOICO Defy Damage Protective Shield Thermal Protector 100ml JOICO JC29593 €24.70 Protect your hair from daily damage with JOICO Defy Damage Protective Shield 100ml . This leave-in treatment creates a protective shield against heat styling tools, UV rays, and pollution, helping to prevent breakage and maintain stronger, shinier, and healthier hair. It also protects color, keeping it vibrant for longer. Add to cart
New Hair treatments JOICO Defy Damage Sleepover Repairing Night Treatment 100ml JOICO JC32006 €24.80 Repair your hair while you sleep with JOICO Defy Damage Sleepover Repairing Night Treatment 100ml . This leave-in treatment strengthens the hair fiber overnight, intensely moisturizes, reduces the appearance of split ends, and helps you wake up with softer, shinier, and visibly healthier hair—no rinsing required. Add to cart
New Hair masks JOICO Defy Damage KBOND20 Power Masque 150ml JOICO JC41154 €27.70 Intensely repair damaged hair with JOICO Defy Damage KBOND20 Power Masque 150ml . This professional mask strengthens the hair fiber, rebuilds internal bonds, provides deep hydration, and helps reduce breakage from the first application. Ideal for hair sensitized by coloring, bleaching, heat styling tools, or external aggressors. Add to cart
New Hair treatments JOICO Defy Damage In A Flash 7 Second Repair Treatment 200ml JOICO JC41155 €24.80 JOICO Defy Damage In A Flash 7 Second Repair Treatment 200ml transforms damaged hair in just 7 seconds. Its innovative liquid formula turns into a cream upon contact with water, helping to rebuild hair bonds, strengthen the hair fiber, and provide extraordinary softness and shine without weighing hair down. Add to cart
New Hair treatments JOICO Blonde Life Brilliant Glow Oil 100ml JOICO JC29568 €23.90 Achieve brighter, softer, and more protected blonde hair with JOICO Blonde Life Brilliant Glow Oil 100ml . This illuminating oil intensely nourishes, controls frizz, and delivers spectacular shine without weighing hair down. Its lightweight formula enhances the beauty of blonde, bleached, or highlighted hair, leaving it silky and radiant from the very... Add to cart
New Hair masks JOICO Blonde Life Brightening Mask 150ml JOICO JC29565 €22.40 JOICO Blonde Life Brightening Masque 150ml is a repairing and moisturizing mask specially formulated for blonde, bleached, highlighted, or balayage hair. It intensely nourishes, strengthens the hair fiber, and restores softness, elasticity, and shine without weighing hair down, helping to maintain a luminous and healthy blonde. Add to cart
New Conditioners JOICO Blonde Life Brightening Conditioner 250ml JOICO JC29562 €21.50 JOICO Blonde Life Brightening Conditioner 250ml moisturizes, detangles, and strengthens blonde, bleached, or highlighted hair without weighing it down. Its formula helps reduce breakage, control frizz, and maintain brighter, softer, and shinier blonde hair wash after wash. Add to cart
New Shampoos JOICO Blonde Life Brightening Shampoo 300ml JOICO JC29559 €20.70 JOICO Blonde Life Brightening Shampoo 300ml gently cleanses blonde, bleached, or highlighted hair while helping to maintain a brighter, more vibrant color. Its formula removes impurities, residue, and minerals that can dull blonde hair, leaving it soft, hydrated, and radiant from the first wash. Add to cart
New Conditioners JOICO Blonde Life Violet Mattifying Conditioner 250ml JOICO JC29573 €21.50 JOICO Blonde Life Violet Toning Conditioner 250ml moisturizes, detangles, and neutralizes unwanted yellow tones in blonde, bleached, highlighted, or gray hair. Its formula with violet pigments helps maintain a cooler, brighter, and more luminous blonde while strengthening and protecting the hair fiber. Add to cart
New Shampoos JOICO Blonde Life Violet Toning Shampoo 300ml JOICO JC29571 €20.70 JOICO Blonde Life Violet Toning Shampoo 300ml neutralizes unwanted yellow tones while gently cleansing blonde, bleached, highlighted, or gray hair. Its formula with violet pigments helps maintain a cooler, brighter, and more luminous blonde without drying out the hair, providing hydration, softness, and protection with every wash. Add to cart