Olaplex is a hair care brand that has developed a patented technology that helps repair and rebuild the sulfur bonds in the hair, which are the ones They break during chemical treatments (oxidation dyes, highlights and bleaching). Using Olaplex we can perform these treatments without suffering as much damage and also repair damaged hair. But why is it so popular? The truth is that it is pure magic for hair, but it has also received a lot of support from renowned celebrities and artists such as Kim Kardashian, Jennifer López, Emma Stone and Margot Robbie, among others, who have recommended Olaplex on social networks.