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HAIR NEEDS
Is your hair dry, fragile, brittle, or damaged by coloring, bleaching, or heat? Discover what it needs and find professional products to repair, hydrate, and protect it.

RECOGNIZE THE SIGNS
Damaged hair can show different signs depending on its condition. Identifying these signs can help you know when it needs a more restorative and protective routine.
Some signs that may indicate damaged hair include:
PROPER CARE
Damaged hair doesn't always need the same care. Depending on its condition and the cause of the damage, it may need to regain strength, receive hydration and nourishment, or be protected from further damage.
Therefore, a good routine combines different types of care and products according to the needs of each hair type.
01
It helps to care for and improve the appearance of weakened hair that has suffered chemical processes, bleaching, or frequent use of heat tools.
02
It provides hydration and softness to dry hair and helps to restore a more flexible and manageable feel.
03
It provides lipids and conditioning to dry, rough or highly sensitized hair, helping to improve softness and manageability.
04
It helps reduce the impact of further damage, especially from heat, friction, and other factors that can further weaken the hair.
PROFESSIONAL SELECTION
We've selected some of our favorite professional products for caring for damaged hair, from cleansing and treatment to protection against heat and other damaging factors.
EXTRA CARE
When hair is particularly weak or sensitized, you can incorporate an intensive treatment into your routine. There are different options, from pre-shampoo or rinse-out treatments to leave-in formulas, allowing you to tailor the care to the needs of each hair type.
PROTECT FROM HEAT
If you use a hairdryer, straightener, or curling iron, heat protection is especially important when your hair is already damaged or sensitized. It helps reduce the impact of high temperatures and prevent further damage.
ALL FROM THE SAME RANGE
If you prefer to combine several products from the same line, a complete routine can help you care for damaged hair in different steps, from washing and conditioning to treatment and protection.
Find all our products for damaged hair and choose the ones that best suit your routine.
VIEW ALL PRODUCTS FOR DAMAGED HAIRIDENTIFY THE CAUSE
Not all damaged hair needs the exact same care. Identifying what's causing the damage can help you choose a better routine and prevent further weakening.
Frequent bleaching and coloring can sensitize the hair fiber and cause the hair to lose strength, softness, and elasticity.
Frequent use of flat irons, curling irons or hair dryers at high temperatures can progressively weaken the hair fiber and promote dryness and breakage.
Hair straightening, perms, and other chemical processes can alter the hair's structure, leaving it more fragile or sensitized.
Aggressive brushing, friction, sun, chlorine or seawater can also contribute to damaging the hair fiber.
HAIR-CARE HABITS
Besides choosing the right products, certain habits can help protect your hair and prevent further damage. The key is to treat it gently and adapt your routine to its condition and the processes you subject it to.
Use a suitable shampoo and avoid washing your hair with excessively hot water. During washing, massage your scalp without aggressively rubbing the lengths and ends.
Use conditioner or a hair mask to keep your hair soft and manageable. If it's very damaged, periodically incorporate a more intensive repair treatment.
Before using a hairdryer, straightener or curling iron, apply heat protection and avoid higher temperatures than necessary.
Detangle gently, especially when hair is wet. Start at the ends and work your way up to the mid-lengths and roots to reduce breakage.
If you perform bleaching, coloring or chemical treatments, adjust the frequency and care between services to give your hair sufficient time and protection.
WE ANSWER YOUR QUESTIONS
Damaged hair can be significantly improved in strength, softness, elasticity, and appearance with a proper routine. Repairing and conditioning treatments help strengthen and protect the hair fiber, although severely damaged areas or those with split ends may also require a gradual trim.
If you notice your hair is dry, rough, or lacks flexibility, it probably needs more hydration and conditioning. If it also breaks easily, has lost elasticity, or is very damaged by bleaching, coloring, or chemical treatments, it's advisable to incorporate restorative care. Both needs can appear at the same time.
It depends on the condition of the hair and the product used. As a guideline, a hair mask can be used once or several times a week, but for intensive or professional treatments, it's important to always follow the manufacturer's specific instructions.
Yes, especially if you use a hairdryer, straightener, or curling iron. Heat protectant helps reduce the impact of heat and is especially important when the hair fiber is already sensitized. It's also advisable to avoid higher temperatures than necessary.
They don't have to be interchangeable. Conditioner makes detangling easier and helps keep hair soft and manageable in your regular routine, while a hair mask offers more intensive care. You can adapt both products to your hair's condition and how often you wash it.
Bleached hair typically needs a combination of repair, conditioning, and protection. Look for products formulated for sensitized or chemically damaged hair and pay special attention to repairing treatments, masks, and heat protectant. If your hair is very weak or showing significant breakage, it's advisable to have it assessed by a professional.

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