WAD Alessa Titanium Professional Hair Straightener 230°C

The WAD Alessa is a professional hair straightener with black titanium floating plates, an ion generator, and a touchscreen for temperature control. It's designed to achieve sleek, straight styles with ease of use, both in the salon and at home.

Its wide plates measuring 100.6 x 35.4 mm allow you to work with large sections of hair, while its adjustable temperature between 80 and 230°C makes it easy to adapt the heat to the characteristics of the hair.

It features a PTC rapid heating system, automatic shut-off, screen lock, and an ergonomic design with a non-slip surface. It also includes a convenient thermal bag.

Floating plates of black titanium

WAD Alessa incorporates high-performance black titanium plates, designed to provide smooth gliding during straightening.

Its floating plate system allows it to adapt to the thickness of each strand and distribute pressure more evenly.

Measuring 100.6 x 35.4 mm, its plates are especially practical for working with long, thick or voluminous hair, as they allow you to cover a greater amount of hair in each pass.

Ionic technology to reduce frizz

The straightener has a negative ion generator that helps reduce static electricity in the hair during styling.

This technology promotes a more polished finish and helps control loose hairs associated with frizz.

It is especially interesting when you are looking to achieve a uniform smoothness and a soft, shiny appearance.

Touchscreen with automatic lock

One of the most outstanding features of WAD Alessa is its touch screen , which allows you to adjust the temperature easily.

The screen automatically locks after 3 seconds to prevent accidental changes while using the iron.

To unlock it, simply slide your fingers across the screen following the movement indicated by the manufacturer.

Adjustable temperature from 80 to 230°C

Its wide temperature range allows you to select different heat levels according to the styling needs and hair characteristics.

The ability to operate from 80°C offers a greater range of regulation, while the maximum temperature of 230°C is intended for applications that require more heat.

For fine, bleached or sensitized hair, it is advisable to start with a low temperature and increase it only when necessary, avoiding excessive exposure.

Fast heating with PTC technology

The iron incorporates a PTC heater that allows it to reach 180°C in approximately 70 seconds .

This feature makes preparing the tool easier before styling and is practical for everyday work in hairdressing.

Ergonomic design and safety features

WAD Alessa combines a lightweight and ergonomic design with a non-slip surface that makes it easy to grip during use.

It features an anti-pinch hand system and a 360° rotating cable with a hanging hook, providing freedom of movement during work.

For safety, the iron automatically switches off after 60 minutes of non-use.

Its 100-240V voltage allows it to be used with different electrical networks, using a plug adapter when necessary.

Key advantages

• Black titanium plates: designed to facilitate gliding and achieve uniform smoothing.
• Wide plates: 100.6 x 35.4 mm surface for working with large locks of hair.
• Floating system: allows the plates to adapt to the thickness of the hair.
• Ion generator: helps reduce static electricity and frizz.
• Touchscreen: convenient temperature control.
• Automatic screen lock: prevents accidental changes during hairstyling.
• Adjustable temperature: from 80 to 230°C.
• PTC heating: reaches 180°C in approximately 70 seconds.
• Automatic shut-off: after 60 minutes of non-use.
• Non-slip design: provides a comfortable grip.
• 360° rotating cable: includes hanging hook.
• Thermal bag included: practical for storing and transporting the tool.
  
  

Is it for you?

Yes, if you're looking for a professional flat iron with wide titanium plates and a wide temperature range to adapt the straightening to your hair.

It is especially interesting for long, abundant or voluminous hair, as the width of its plates allows you to work on large sections.

It's also a good choice if you value safety features, touchscreen temperature control, and ionic technology to reduce static electricity.

If you have very short hair or are looking for a tool mainly for creating small curls and defined waves, you may find a straightener with narrow plates easier to handle.

Instructions for use

1. Preparation: Detangle your hair and make sure it is completely dry. Apply a suitable heat protectant.
2. Switch on: Connect the iron to a compatible power outlet, with dry hands.
3. Unlock: If the screen is locked, slide your fingers across it following the manufacturer's instructions.
4. Temperature: Select the appropriate heat level for your hair type, starting with a low temperature.
5. Heating: Wait until the iron reaches the selected temperature.
6. Straightening: Divide the hair into sections and gently slide the straightener from the root to the ends, without stopping on the same point.
7. Finishing: Turn off and unplug the iron after use. Let it cool completely before storing it.
   
   

Professional advice

Take advantage of the wide plates to work with uniform sections for easier straightening. While they allow you to work with large sections of hair, avoid putting too much hair between the plates, as this can hinder even heat distribution.

On bleached, fragile or sensitized hair, use reduced temperatures and avoid repeating numerous passes over the same area.

Remember that titanium and ionic technology do not eliminate the risks associated with heat. Always use a heat protectant and adjust the temperature to your hair's actual needs.

Cleaning and maintenance

Before cleaning the iron, make sure it is switched off, unplugged and completely cool.

Remove styling product residue with a soft, dry cloth. Do not immerse the tool in water or use abrasive products.

Store it in a dry place and protect the cable from excessive bending.

Technical specifications

• Brand: WAD Professional Beauty.
• Model: Alessa SW003.
• Type: Professional hair straightener.
• Color: Black.
• Plate material: Black titanium.
• Plate type: Floating and wide.
• Plate dimensions: 100.6 x 35.4 mm.
• Technology: Negative ion generator.
• Control: Touchscreen.
• Screen lock: Automatic after 3 seconds.
• Temperature: Adjustable from 80 to 230°C.
• Heating system: PTC.
• Heating time: 180°C in approximately 70 seconds.
• Power: 55W.
• Voltage: 100-240V.
• Frequency: 50/60Hz.
• Automatic shut-off: After 60 minutes of non-use.
• Cable: 360° rotating with hanging hook.
• Design: Ergonomic and non-slip.
• Anti-pinch system: Yes.
• Weight: 410g.
• Included accessories: Thermal bag.
• EAN: 8436610471305.
• Use: Professional and personal.