JOICO K-PAK Color Therapy Color Protecting Shampoo has been specially formulated to care for dyed or chemically treated hair, helping to maintain the intensity, shine and vitality of the color for longer.

Its formula gently cleanses the hair and scalp without drying it out, helping to preserve the color and preventing the hair fiber from losing shine wash after wash.

It is enriched with keratin , which helps strengthen and improve the resistance of the hair fiber; argan oil , which provides nutrition, softness and shine; and African Manketti oil , rich in antioxidants and vitamin E, which helps protect hair from external aggressions.

In addition, it incorporates JOICO's exclusive SmartRelease™ technology, which combines keratin, arginine, and rosehip oil in a progressive release system designed to help strengthen and protect hair from accumulated damage.

The result is softer, shinier, more flexible and manageable hair, with a color that better maintains its intensity and luminosity.

Key advantages

• Gently cleanses dyed hair.
• It helps prolong the intensity of the color.
• Helps maintain the shine and luminosity of the color.
• Nourishes and conditions the hair fiber.
• Helps strengthen sensitized hair.
• It improves elasticity and handling.
• It provides softness and shine.
• With keratin, argan oil and African Manketti oil.
• Powered by SmartRelease™ technology.
• Ideal for dyed or chemically treated hair.
  
  

Is it for you?

This shampoo is especially recommended if you have:

• Dyed or highlighted hair.
• Chemically treated hair.
• Color that quickly loses intensity or shine.
• Dry, sensitized or weakened hair due to chemical processes.
• Hair that needs to regain softness and manageability.
• Do you want to keep your color looking beautiful for longer?
  
  

Instructions for use

1. Apply to completely wet hair.
2. Gently massage the scalp and hair until a lather forms.
3. Rinse thoroughly with water.
4. Repeat the application if necessary.
5. Continue with JOICO K-PAK Color Therapy Color Protecting Conditioner to complete the routine.
   
   

Featured ingredients

Keratin: helps strengthen the hair fiber and improve its resistance, especially in sensitized hair.

Argan oil: provides nourishment, softness and shine to the hair.

African Manketti oil: rich in antioxidants and vitamin E, it helps protect hair from external aggressions and contributes to maintaining color intensity.

SmartRelease™ Technology: JOICO's exclusive system that combines keratin, arginine, and rosehip oil to help repair, strengthen, and protect hair.

Characteristics

• Brand: JOICO.
• Line: K-PAK Color Therapy.
• Product type: Color-protecting shampoo.
• Format: 300 ml.
• Suitable for dyed or chemically treated hair.
• It helps prolong the duration of the color.
• It adds shine and softness.
• With keratin.
• With argan oil.
• With African Manketti oil.
• Powered by SmartRelease™ technology.
  
  

Recommended routine

For complete care of color-treated hair, combine JOICO K-PAK Color Therapy Color Protecting Shampoo with the conditioner from the same line. You can complete the routine with Luster Lock treatments for extra repair, softness, and shine.