JOICO Defy Damage Protective Shampoo 300ml

JOICO Defy Damage Protective Shampoo is a protective shampoo designed to gently cleanse hair while helping to prevent damage from heat styling tools, sun exposure, pollution, and chemical treatments.

Its frequently used formula removes dirt and accumulated residue without compromising the hair's natural moisture, helping to keep it soft, shiny, and healthy-looking.

Especially suitable for colored or sensitized hair, it helps to protect the intensity and luminosity of the color, helping to prolong its duration wash after wash.

Thanks to JOICO's exclusive SmartRelease technology, it progressively releases ingredients that help strengthen and protect the hair fiber against daily aggressions.

The result is stronger hair, with less feeling of fragility, more shine and a visibly healthier appearance.

Key advantages

• Helps prevent daily damage
• Gentle cleaning without drying
• Protects the color of dyed hair
• It provides softness and shine
• It helps strengthen the hair fiber.
• Ideal for chemically treated hair
• With SmartRelease technology
• Frequent use
• Stronger and healthier hair
  
  

Is it for you?

This shampoo is especially recommended for:

• Dyed or highlighted hair.
• Hair sensitized by chemical processes.
• Hair frequently exposed to the heat of hair dryers or straighteners.
• Damaged or weakened hair.
• People who want to protect their color for longer.
• Those who seek to prevent future hair damage.
  
  

Key ingredients and technologies

• SmartRelease Technology: helps strengthen and protect hair against daily aggressions.
• Keratin: helps to strengthen the hair structure.
• Arginine: helps improve hair strength.
• Rosehip oil: provides softness and helps protect against external factors.
  
  

Instructions for use

• Apply to wet hair.
• Gently massage the scalp until a lather forms.
• Distribute the product throughout your hair.
• Rinse thoroughly with water.
• Repeat the application if necessary.
• To enhance the results, follow with the conditioner or treatment from the JOICO Defy Damage line.
  
  

Characteristics

• Product type: Protective shampoo
• Line: Defy Damage
• Format: 300 ml
• Protection against everyday damage
• Helps preserve color
• Dyed or sensitized hair
• With SmartRelease technology
• Frequent use
• It provides softness and shine