JOICO Blonde Life Brightening Shampoo 300ml

JOICO Blonde Life Brightening Shampoo has been developed to care for blonde, bleached, highlighted or balayage hair, providing effective cleansing without drying out the hair fiber.

Its formula creates a rich, creamy lather that gently removes dirt, excess oil, and residue that can dull hair, helping to maintain cleaner, shinier blonde hair.

In addition, it helps to eliminate minerals and chlorine that can cause dull or yellowish highlights, respecting the natural balance of the hair and promoting a brighter color wash after wash.

It is enriched with monoi oil, tamanu oil and arginine , ingredients that help strengthen the hair fiber, improve elasticity and moisturize the hair without adding weight.

The exclusive SmartRelease™ technology progressively releases keratin, arginine, and rosehip oil to help repair, strengthen, and protect hair from damage caused by daily styling.

Key advantages

• Cleans gently without drying.
• Helps maintain a luminous blonde
• Removes residues, chlorine and minerals
• Strengthens hair fiber
• It provides softness and shine
• Controls frizz
• SLS and SLES free
• With monoi oil and tamanu oil
• Powered by SmartRelease™ technology
• Ideal for blonde, bleached and highlighted hair
  
  

Is it for you?

This shampoo is especially recommended if you have:

• Natural blonde hair.
• Bleached hair.
• Highlights or balayage.
• Hair sensitized by chemical processes.
• Dull or lifeless hair.
• You want to maintain a clean and luminous blonde for longer.
  
  

Instructions for use

• Apply to completely wet hair.
• Gently massage the scalp until a rich lather is obtained.
• Extend the product towards the mid-lengths and ends.
• Rinse thoroughly with water.
• Repeat the application if necessary.
• Continue with the JOICO Blonde Life Brightening Conditioner .
• Once or twice a week, replace your conditioner with the JOICO Blonde Life Brightening Mask for a more intensive treatment.
• Finish with JOICO Blonde Life Brilliant Glow Oil to boost shine and control frizz.
  
  

Characteristics

• Product type: Illuminating shampoo
• Line: Blonde Life
• Format: 300 ml
• Ideal for blonde, bleached and highlighted hair
• Gentle cleaning
• Helps maintain a luminous blonde
• Removes residues, chlorine and minerals
• SLS and SLES free
• With monoi oil
• With tamanu oil
• With arginine and SmartRelease™ technology