JOICO Blonde Life Violet Toning Shampoo 300ml

JOICO Blonde Life Violet Shampoo is formulated to keep blonde hair looking cool and luminous between salon visits.

Its violet pigments effectively neutralize unwanted yellow tones and warm undertones, giving hair a brighter, more even appearance without altering the luminosity of the blonde.

Its rich and creamy lather gently cleanses the hair, removing impurities and residue without drying out the hair fiber, making it ideal even for hair sensitized by bleaching or highlights.

The formula incorporates monoi oil, tamanu oil and arginine , ingredients that help strengthen hair, improve its elasticity and provide hydration and softness while keeping the color protected.

Thanks to the exclusive SmartRelease™ technology, it progressively releases keratin, arginine and rosehip oil to help repair, strengthen and protect hair from daily damage.

Key advantages

• Neutralizes unwanted yellow tones
• It maintains a cooler and brighter blonde.
• Cleans gently without drying.
• Strengthens hair fiber
• It adds shine and softness
• Helps reduce frizz
• SLS and SLES free
• With violet pigments
• With monoi oil and tamanu oil
• Powered by SmartRelease™ technology
  
  

Is it for you?

This shampoo is especially recommended if you have:

• Natural blonde hair.
• Bleached hair.
• Hair with highlights or balayage.
• Gray or white hair.
• Unwanted yellow or warm reflections.
• You want to maintain a cool, shiny, and healthy blonde.
  
  

Instructions for use

• Apply to completely wet hair.
• Gently massage until a rich lather is obtained.
• Leave on for 1 to 3 minutes, depending on the desired level of toning.
• Rinse thoroughly with water.
• Continue with the JOICO Blonde Life Violet Toning Conditioner .
• Use 2 to 3 times per week and alternate with JOICO Blonde Life Brightening Shampoo when intense toning is not required.
  
  

Characteristics

• Product type: Toning shampoo
• Line: Blonde Life Violet
• Format: 300 ml
• With violet pigments
• Neutralizes yellow reflections
• Ideal for blonde, bleached, highlighted and gray hair
• Gentle cleaning
• SLS and SLES free
• With monoi oil
• With tamanu oil
• With arginine and SmartRelease™ technology
  
  

Why buy from Cosméticos de la Rosa

• Genuine JOICO products.
• Fast shipping from Spain.
• Specialists in professional hair care.
• Personalized advice to maintain a cool, shiny and healthy blonde.